Conversion and retention
From first visit to a lasting habit. Original illustrative data.
Audience
Device
Comparison
Completed journeys
2,740
Increased by 12.4%vs. previous period
| Completed journeys over selected period | New visitors |
|---|---|
| Monday | 280 |
| Tuesday | 340 |
| Wednesday | 310 |
| Thursday | 420 |
| Friday | 390 |
| Saturday | 480 |
| Sunday | 520 |
Returning visitors
1,780
Increased by 12.4%vs. previous period
| Returning visitors over selected period | Returning visitors |
|---|---|
| Monday | 180 |
| Tuesday | 220 |
| Wednesday | 200 |
| Thursday | 270 |
| Friday | 260 |
| Saturday | 310 |
| Sunday | 340 |
Members
1,050
Increased by 12.4%vs. previous period
| Members over selected period | Members |
|---|---|
| Monday | 90 |
| Tuesday | 110 |
| Wednesday | 120 |
| Thursday | 150 |
| Friday | 170 |
| Saturday | 190 |
| Sunday | 220 |
Member share
38.3%
No change 0%vs. previous period
| Member share over selected period | Member share |
|---|---|
| Monday | 32.143 |
| Tuesday | 32.353 |
| Wednesday | 38.71 |
| Thursday | 35.714 |
| Friday | 43.59 |
| Saturday | 39.583 |
| Sunday | 42.308 |
Journey funnel
| Journey stages in order | Value | Share | Conversion |
|---|---|---|---|
| Visited | 2,740 | 100% | Missing value |
| Started | 1,754 | 64% | 64% |
| Reviewed | 1,069 | 39% | 60.9% |
| Completed | 603 | 22% | 56.4% |
Stage outcomes
| Stage | Conversion | Drop-off |
|---|---|---|
| Visited | Entry | None |
| Started | 64.0% | 986 |
| Reviewed | 60.9% | 685 |
| Completed | 56.4% | 466 |
Conversion over time
| Conversion by audience | New visitors | Returning visitors | Members |
|---|---|---|---|
| Monday | 10.219 | 6.569 | 3.285 |
| Tuesday | 12.409 | 8.029 | 4.015 |
| Wednesday | 11.314 | 7.299 | 4.38 |
| Thursday | 15.328 | 9.854 | 5.474 |
| Friday | 14.234 | 9.489 | 6.204 |
| Saturday | 17.518 | 11.314 | 6.934 |
| Sunday | 18.978 | 12.409 | 8.029 |
Retention cohorts
Null cells are not yet observed. Pattern density groups percentages; it does not grade business performance.
| Cohort size | Week 0 | Week 1 | Week 2 | Week 3 |
|---|---|---|---|---|
| Cohort A240 | 100% | 72% | 54% | 42% |
| Cohort B280 | 100% | 75% | 58% | - |
| Cohort C310 | 100% | 78% | - | - |
| Cohort D330 | 100% | - | - | - |
- 0%–20%
- 20%–40%
- 40%–60%
- 60%–80%
- 80%–100%
- Not yet observed
| Weekly cohort retention | Cohort size | Week 0 | Week 1 | Week 2 | Week 3 |
|---|---|---|---|---|---|
| Cohort A | 240 | 100% | 72% | 54% | 42% |
| Cohort B | 280 | 100% | 75% | 58% | Not yet observed |
| Cohort C | 310 | 100% | 78% | Not yet observed | Not yet observed |
| Cohort D | 330 | 100% | Not yet observed | Not yet observed | Not yet observed |
Showing 7 days of illustrative data.