Conversion and retention

From first visit to a lasting habit. Original illustrative data.

Audience
Device
Comparison
Completed journeys
2,740
Increased by 12.4%vs. previous period
Completed journeys over selected period
Completed journeys over selected period
Completed journeys over selected periodNew visitors
Monday280
Tuesday340
Wednesday310
Thursday420
Friday390
Saturday480
Sunday520
Returning visitors
1,780
Increased by 12.4%vs. previous period
Returning visitors over selected period
Returning visitors over selected period
Returning visitors over selected periodReturning visitors
Monday180
Tuesday220
Wednesday200
Thursday270
Friday260
Saturday310
Sunday340
Members
1,050
Increased by 12.4%vs. previous period
Members over selected period
Members over selected period
Members over selected periodMembers
Monday90
Tuesday110
Wednesday120
Thursday150
Friday170
Saturday190
Sunday220
Member share
38.3%
No change 0%vs. previous period
Member share over selected period
Member share over selected period
Member share over selected periodMember share
Monday32.143
Tuesday32.353
Wednesday38.71
Thursday35.714
Friday43.59
Saturday39.583
Sunday42.308

Journey funnel

Journey stages in order
Journey stages in order
Journey stages in orderValueShareConversion
Visited2,740100%Missing value
Started1,75464%64%
Reviewed1,06939%60.9%
Completed60322%56.4%

Stage outcomes

Conversion and drop-off from the previous stage.
StageConversionDrop-off
VisitedEntryNone
Started64.0%986
Reviewed60.9%685
Completed56.4%466

Conversion over time

Conversion by audience
Conversion by audience
Conversion by audienceNew visitorsReturning visitorsMembers
Monday10.2196.5693.285
Tuesday12.4098.0294.015
Wednesday11.3147.2994.38
Thursday15.3289.8545.474
Friday14.2349.4896.204
Saturday17.51811.3146.934
Sunday18.97812.4098.029

Retention cohorts

Null cells are not yet observed. Pattern density groups percentages; it does not grade business performance.

Weekly cohort retention
Weekly cohort retention
Cohort sizeWeek 0Week 1Week 2Week 3
Cohort A240100%72%54%42%
Cohort B280100%75%58%-
Cohort C310100%78%--
Cohort D330100%---
  • 0%–20%
  • 20%–40%
  • 40%–60%
  • 60%–80%
  • 80%–100%
  • Not yet observed
Weekly cohort retention
Weekly cohort retentionCohort sizeWeek 0Week 1Week 2Week 3
Cohort A240100%72%54%42%
Cohort B280100%75%58%Not yet observed
Cohort C310100%78%Not yet observedNot yet observed
Cohort D330100%Not yet observedNot yet observedNot yet observed

Showing 7 days of illustrative data.